Meet the Founders
Hi, we're Heena & Bhumi.
We didn't start Masarima to build another skincare brand. We started it because we genuinely couldn't find the serum we wanted to use every single day.
Like many working women, balancing work, family, and everyday life left us with very little time for complicated skincare routines. After pregnancy, we both noticed visible changes in our skin. Heena's sensitive skin became drier, duller, and more reactive, while Bhumi's oily skin gradually lost its healthy glow and started showing early signs of ageing.
We started searching for a product that could address multiple skin concerns in one simple step. Instead, we found products that focused on just one concern hydration, pigmentation, or ageing. The few that delivered noticeable results often came at a premium price that wasn't practical for everyday use.
Rather than settling, we decided to understand why.
As we worked closely with dermatologists and skincare formulation experts, we discovered something fascinating. Many high-performance skincare ingredients naturally perform best in different phases some are oil-soluble, while others are water-soluble.
That made us ask ourselves one simple question:
Why should we compromise when our skin deserves the benefits of both?
That single question became the foundation of everything we started building and that's how Masarima was born.
We spent months researching ingredients, working with dermatologists and formulation experts to develop and test multiple formulations. After dozens of formulation trials and refinements, we finally created the serum we had been searching for ourselves. powered by our Multi-Current Dual Phase Technology, designed to deliver the strengths of both oil and water phases in every application.
Today, Masarima is the serum we were searching for ourselves inspired by Korean skincare science, thoughtfully created for Indian skin, and designed to address multiple skin concerns through one simple daily routine.
Thank you for being part of our journey. We hope Masarima becomes a small but meaningful part of yours.
With love,
Heena & Bhumi
Founders, Masarima
Our Philosophy
One Serum. Every Concern.
We don't create products to fill shelves.
We create products to solve real skincare concerns with thoughtfully formulated solutions.
Every MASARIMA product is developed around one philosophy:
Less complexity. More performance.
Because skincare should feel effortless, not overwhelming.
What We Stand For
Science Before Trends
Every formulation begins with research, thoughtful ingredient selection and purposeful design not short-lived trends.
Simplicity Without Compromise
Premium skincare should fit naturally into your everyday routine, delivering performance without unnecessary complexity.
Quality In Every Detail
From formulation and packaging to customer experience, every detail is designed with care, precision and purpose.
Designed For Indian Skin
Indian skin faces unique environmental challenges. Every MASARIMA product is thoughtfully developed to complement the needs of Indian skin and everyday living.
Our Commitment
Our commitment is simple.
To create skincare that is:
- Thoughtfully Formulated
- Scientifically Inspired
- Premium in Quality
- Honest in Communication
- Made for Everyday Use
We believe trust is earned through consistency not exaggerated claims.
Our Promise
We will continue to create skincare with intention.
No unnecessary complexity.
No unrealistic promises.
Just carefully crafted products designed to become part of your everyday ritual.
Inspired By Korean Skincare Science. Crafted for Indian Skin.
⚠ Caution Notice
MASARIMA never asks for payments outside our official website, nor for contests, lucky draws, or free gifts, and never asks you to click on any external links.
For suspicious messages, contact us at +91 8866511220 or write to us at info@masarima.com or report them on the Chakshu Portal of the Department of Telecommunications (DOT).
Stay alert and protect your information.
